Features & Branded Content Director at StyleCaster Media Group
Apparel & Fashion | Greater New York City Area, US
Samantha Lim is a fashion editor, stylist, producer, and digital/social media consultant in New York City. She writes online for ELLE, Glamour, StyleCaster, Heaven Has Heels, COED, The Date Report, and in print to Suitcase, VIVID, and South China Morning Post STYLE. She also an active stylist and develops social media & content strategy for several NYC fashion brands.
Formerly, she was the Editor in Chief at FashionIndie.com, where she quadrupled the site's growth and it was named one of the Top 50 Most Influential Style Blogs in the world. It was sold to Socialyte Co. in Nov 2012. She is now consulting with brands on connecting & engaging with editors & bloggers through creative experiential events and digital strategies.
After graduating from Vanderbilt University, her career began at luxury brand investment firm Aronsson Group, reporting to Jeffry Aronsson, former ceo of Oscar de la Renta, and Donna Karan. She developed market assessments and branding decks for their luxury portfolio.
Samantha was a Creative Consultant for 25+ brands where she developed branding decks, managed design teams & produced photoshoots. In 2008, she co-founded Style Strategic LLC, a boutique brand management firm, where she secured annual contracts, and conceptualized marketing & social media strategies for fashion accounts.
In May 2010, Samantha joined creative software agency LookBooks Inc. as the Fashion Director, where she focused on content strategy & brand development for Lookbooks.com. The agency acquired FashionIndie in Dec 2010 where she took over as EIC.